Why Giving Insight?
Fundraising and philanthropy are becoming more complex, with rising expectations, shifting motivations and increasing scrutiny. Organisations and donors need more than information — they need clarity and informed interpretation.
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Giving Insight provides exactly that.
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We help clients understand the risks, opportunities and dynamics that shape their decisions. Our work is evidence-led, independent and shaped by real experience. Whether developing strategy, supporting major gifts, assessing partners or providing due diligence, our approach is built on five core principles:
Clarity over complexity
We take complicated landscapes and make them understandable - helping you see what matters so you can act with purpose. We strip away the noise, question assumptions, and provide insight that is specific to your situation rather than relying on generalised narratives.
Judgement shaped by experience
With over 25 years working across charities, universities, INGOs, boards, wealth advisors and major donors, we understand how philanthropy and fundraising work in practice. We know where the risks lie, how decisions are made, and what success really looks like.
Independent, discreet and balanced
Our independence allows us to act purely in your interests, providing insight that is balanced, evidence-led and free from noise or pressure. We work discreetly, especially with high-net-worth individuals and advisors, ensuring sensitive information is handled with care and confidentiality.
Insight that leads to better decisions
Whether you are refining your fundraising strategy, preparing a case for support, assessing major gift prospects, evaluating a charity to support, or strengthening board and leadership confidence, our work is designed to help you make stronger, more informed decisions through thoughtful intelligence.
Impact that is maximised and meaningful
Fundraising and philanthropy can feel crowded, noisy and pressured. Our role is to bring calm, clarity and structure to your thinking — cutting through complexity so you can focus on what truly matters. Everything we do is designed to increase the effectiveness and integrity of your fundraising and giving, not add to the noise.