Major Gift Research

We can help you better understand your existing donors as well as identifying new major gift prospects. We specialise in researching trusts and foundations, high net worth individuals (HNWIs), companies and statutory funders.

What makes us special is that we have extensive knowledge of not just the UK and North America, but of Europe, Asia, Australasia and Latin America. If there's an opportunity, regardless of geography, we'll find it...

What we do

We give insight into major donors funding interests and their motivations for giving, providing your organisation with tailored information to maximize your chance of securing a major gift or partnership. This might include:


Whether you require short biographical profiles for your fundraising gala or more in-depth reports on an individual or organisation, we can provide accurate, insightful, up-to-the-minute information on companies, trusts and individuals depending on your needs.

If you want to do the research yourself, we can also provide profile templates and instruction on how to complete them to help develop your teams research skills in-house.

Finding new funders

We take a holistic approach to helping you grow your prospect pool of high-quality potential donors. Our experienced researchers can help discover potential major donors from your existing donor pool (warm prospects) for example, or find new (cold) prospects not yet engaged with your organization; including HNWIs, trusts and companies. We aim to provide prospects that meet your specific requirements, but we can also advise on research strategy and how to get the best results from database screening if you need a little extra help.

Ethical screening and due diligence

Before accepting any major donation, your organisation needs to be sure of the ethical credentials of the donor. The last thing you want is to damage your reputation and compromise your values. We can help screen donors against your gift acceptance policy (if you have one), or help you develop bespoke due diligence systems from the beginning. Either way, youll be sure to know that your both your income and reputation wont suffer as a result.

"We worked with Giving Insight in Autumn 2012 to produce a bespoke system to help us prioritise prospects at Marie Curie Cancer Care. They took the time to listen to our requirements and circumstances and really went the extra mile to understand our needs.

The same meticulous approach was applied to the project which meant we were really happy with the finished product. Mair is an absolute pleasure to work with, and both her and Matt’s experience, knowledge and passion for insight bring an added edge and depth to their research."

Sarah Wightwick, Prospect Research Manager, Marie Curie Cancer Care

Our clients include:
Diabetes UK
The Elders